When guests first arrived at the Adobe Creative Café event in St. Louis on July 17th, they were greeted not just by the buzz of anticipation, but by hands-on fun. Attendees could dive straight into creativity with a custom patch project—choosing from hats or belt bags to make their own wearable art. A build-a-pen station let everyone craft a tool as unique as their ideas, while a photo booth captured the excitement with snapshots of friends and new connections. Food and drinks flowed to keep the conversations lively and the energy high. It was the kind of welcome that set the tone for a night dedicated to imagination and connection. It was pure creative magic from start to finish.

UX design is not about reinventing the wheel. Our artistic side might want to deliver something more creative and original, but our more practical technical side knows that users crave simplicity and familiarity. It would be frustrating as a user if every website and application you interacted with had a different way of organizing information and interacting with elements. So when it comes to designing a product, it’s important to take inspiration from existing competitors. Competitive analysis describes the process of researching and analyzing products with functionality similar to that of the product you’re building. This gives the designer a good list of do’s and don’t’s, while also providing stakeholders with an idea of how the product can succeed. Examining similar products helps designers build a better idea of what works and what doesn’t.

User testing is essential for validating whether a tool meets user needs, uncovering friction points that may not be immediately obvious, and ensuring that features are both discoverable and intuitive. To assess these points, we conducted a combination of surveys and user testing sessions on Clear Path, a Jira application used to visually manage dependencies in backlogs, understand the critical path, and plan sprints effectively. By observing how internal employees navigate Clear Path, we can make data-informed design decisions that enhance usability and efficiency, ultimately improving the overall user experience.

Government services touch nearly every facet of life. From accessing transportation, housing, and healthcare to basic civic participation, prioritizing accessibility ensures we serve all people equitably and efficiently.

As ADA standards evolve, we’re committed to helping government initiatives become more inclusive and effective. Government agencies are being called not only to comply, but also to lead. Accessibility has become a cornerstone of how public services are delivered, and it represents an opportunity to energize initiatives that make systems more equitable, sustainable, and responsive to the people they serve.

When guests first arrived at the Adobe Creative Café event in St. Louis on July 17th, they were greeted not just by the buzz of anticipation, but by hands-on fun. Attendees could dive straight into creativity with a custom patch project—choosing from hats or belt bags to make their own wearable art. A build-a-pen station let everyone craft a tool as unique as their ideas, while a photo booth captured the excitement with snapshots of friends and new connections. Food and drinks flowed to keep the conversations lively and the energy high. It was the kind of welcome that set the tone for a night dedicated to imagination and connection. It was pure creative magic from start to finish.

Imagine trying to use your favorite website or app only to find yourself completely frustrated by its design. Maybe buttons were in a weird place, menus were hard to navigate, or something just didn’t work the way you expected. These moments are more than just annoying, they’re a clear sign of a UX design fail.

As new trends and technologies rise in popularity, companies compete fiercely for users' attention. Though they all offer similar services, each company strives to distinguish itself while dancing around infringement. While pricing and features are often seen as the deciding factors, small details—like user interfaces and interaction design—can have a significant impact on a user’s decision-making process. These seemingly minor differences can determine whether a user remains loyal to a service or switches to a competitor. When developing a product, it’s important to empathize with users and pay attention to feedback. Let’s explore a few popular services that you’ve likely already formed an opinion on.

Digital accessibility has evolved from a nice-to-have feature to a legal and ethical imperative. The Federal Trade Commission's recent $1 million enforcement action against accessiBe represents a watershed moment for the web accessibility industry, signaling that misleading claims about AI-powered accessibility solutions will face serious consequences.

Theme parks, particularly those designed by industry leaders like Disney and Universal, stand as examples of how user experience (UX) principles can be masterfully applied to physical spaces. These environments are not merely collections of rides and attractions; they are meticulously crafted, multi-sensory experiences designed to engage visitors on a profound level. Theme parks demonstrate how a human-centered approach to design, combined with careful planning and attention to detail, can cultivate immersive, engaging, and, most importantly, memorable experiences for visitors of all ages.

As of April 24, 2024, the DOJ updated Title II of the ADA, setting clear guidelines for state and local government websites and apps. The goal? Ensure digital services are accessible to all and eliminate unnecessary barriers.

Just like fashion and interior design, website and app design need regular updates to stay fresh, relevant, and functional. As trends change and user expectations evolve, a website should adapt to keep things looking modern and aligned with the brand's identity. Keeping your website design up to date makes sure it stays visually appealing, easy to use, and in sync with current design trends—kind of like updating your wardrobe or refreshing your living space.

Design systems are a collection of standards, reusable components, and guidelines that work together to create a cohesive and consistent look and feel across a product or suite of products. By establishing a shared language between designers and developers, design systems reduce redundancies, streamline workflows, and enhance collaboration.

At Moser UX, we often explore how to go beyond surface-level accessibility and get asked an essential question by our clients: Why is accessibility important?

Usability testing is essential for businesses because it reveals how real users interact with their products, allowing for adjustments that enhance user satisfaction, increase conversions, and boost brand reputation. By identifying issues early, businesses can reduce costs, minimize the risk of product failure, and gather actionable feedback to drive innovation.

High up above the clouds, designers get to create an experience that fulfills user needs and sparkles in the light. On the terrestrial side are developers who after receiving our plans, must face reality, making sacrifices and confronting obstacles in the process. Without knowledge of why design choices are made, developers can’t make informed decisions on where to compromise; and without an understanding of feasibility, designers may waste time crafting a solution that is impossible to implement. Thankfully, there is a point where the sky meets the earth and that is where collaboration flourishes.